/* Layout: single column, direction from <html dir>; hero = pitch + example chat thread with campaign stats; problem/solution split; numbered process; use cases; FAQ; contact band */
:root{
  --bg:#FAF8F8; --surface:#FFFFFF; --ink:#161616; --muted:#5F5757; --line:#E6DEDE;
  --accent:#C1121F; --accent-ink:#FFFFFF; --teal:#161616; --teal-soft:#F4EEEE;
  --bubble:#F2EDED; --bubble-ink:#161616; --warn:#C1121F; --band:#161616; --band-muted:#D9D2D2;
  --display:"El Messiri","Tajawal",Tahoma,sans-serif;
  --body:"Tajawal",Tahoma,"Segoe UI",sans-serif;
}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]){
  --bg:#121010; --surface:#1C1818; --ink:#F2EDED; --muted:#ABA1A1; --line:#352D2D;
  --accent:#E5404C; --accent-ink:#FFFFFF; --teal:#F2EDED; --teal-soft:#2A2222;
  --bubble:#2A2222; --bubble-ink:#F2EDED; --warn:#F06470; --band:#241B1C; --band-muted:#CFC4C4; color-scheme:dark}}
:root[data-theme="dark"]{
  --bg:#121010; --surface:#1C1818; --ink:#F2EDED; --muted:#ABA1A1; --line:#352D2D;
  --accent:#E5404C; --accent-ink:#FFFFFF; --teal:#F2EDED; --teal-soft:#2A2222;
  --bubble:#2A2222; --bubble-ink:#F2EDED; --warn:#F06470; --band:#241B1C; --band-muted:#CFC4C4; color-scheme:dark}
*{box-sizing:border-box}
body{background:var(--bg);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.75}
.wrap{max-width:1120px;margin:0 auto;padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px))}
h1,h2,h3{font-family:var(--display);text-wrap:balance;margin:0;line-height:1.3}
p{margin:0}
a{color:inherit}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}

header{border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:18px;flex-wrap:wrap}
.logo{font-family:var(--display);font-size:1.75rem;font-weight:700;line-height:1;display:flex;align-items:center;gap:10px}
.logo-mark{width:40px;height:40px;flex:none;color:var(--ink)}
.nav ul{display:flex;gap:22px;list-style:none;margin:0;padding:0;flex-wrap:wrap;font-weight:500;color:var(--muted)}
.nav a{text-decoration:none}.nav a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--accent);color:var(--accent-ink);border:0;border-radius:999px;padding:12px 24px;font:600 1rem var(--body);text-decoration:none;cursor:pointer}
.btn.ghost{background:transparent;color:var(--ink);border:1.5px solid var(--line)}

.hero{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center;padding-block:60px 56px}
.hero > *{min-width:0}
.eyebrow{font-size:.85rem;font-weight:600;color:var(--accent);letter-spacing:.02em;margin-bottom:14px}
.hero h1{font-size:clamp(2rem,4.8vw,3.3rem);font-weight:700}
.hero h1 em{font-style:normal;color:var(--accent)}
.hero p.lead{margin-top:20px;font-size:1.12rem;color:var(--muted);max-width:52ch}
.hero .ctas{display:flex;gap:12px;margin-top:30px;flex-wrap:wrap}

.phone-card{background:var(--surface);border:1px solid var(--line);border-radius:22px;padding:18px;box-shadow:0 18px 40px -24px rgba(22,22,22,.35)}
.chat-head{display:flex;align-items:center;gap:10px;padding-bottom:12px;border-bottom:1px solid var(--line);font-weight:600}
.avatar{width:36px;height:36px;border-radius:50%;background:var(--teal-soft);display:grid;place-items:center;font-family:var(--display);color:var(--teal)}
.chat-head small{display:block;font-weight:400;color:var(--muted);font-size:.75rem}
.thread{display:grid;gap:10px;padding-block:14px}
.msg{background:var(--bubble);color:var(--bubble-ink);border-radius:14px 14px 14px 4px;padding:12px 14px;max-width:88%;font-size:.95rem}
.msg .time{display:block;text-align:left;font-size:.7rem;color:var(--muted);margin-top:4px;direction:ltr}
.msg-btns{display:grid;gap:6px;max-width:88%}
.msg-btns span{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:8px;text-align:center;color:var(--teal);font-weight:600;font-size:.9rem}
.reply{justify-self:end;background:var(--band);color:#fff;border-radius:14px 14px 4px 14px;padding:8px 14px;font-size:.95rem}
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;border-top:1px dashed var(--line);padding-top:12px}
.stats b{display:block;font-family:var(--display);font-size:1.3rem;font-variant-numeric:tabular-nums}
.stats span{font-size:.75rem;color:var(--muted)}
.note{font-size:.75rem;color:var(--muted);margin-top:10px}

section{padding-block:64px}
.sec-head{display:flex;justify-content:space-between;align-items:end;gap:20px;flex-wrap:wrap;margin-bottom:32px}
.sec-head h2{font-size:clamp(1.6rem,3.5vw,2.3rem)}
.sec-head p{color:var(--muted);max-width:46ch}

.compare{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.col{background:var(--surface);border:1px solid var(--line);border-radius:18px;padding:28px;min-width:0}
.col h3{font-size:1.2rem;margin-bottom:16px}
.col.bad h3{color:var(--warn)}
.col.good{border-color:var(--accent);box-shadow:inset 0 0 0 1px var(--accent)}
.col.good h3{color:var(--teal)}
.col ul{list-style:none;padding:0;margin:0;display:grid;gap:12px}
.col li{display:flex;gap:10px;align-items:flex-start}
.col li::before{flex:none;width:20px;height:20px;margin-top:4px;border-radius:50%;display:grid;place-items:center;font-size:.8rem;font-weight:700;color:#fff}
.col.bad li::before{content:"×";background:var(--warn)}
.col.good li::before{content:"✓";background:var(--accent)}

.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:22px;counter-reset:s}
.step{border-top:3px solid var(--teal);padding-top:18px;min-width:0}
.step::before{counter-increment:s;content:counter(s,arabic-indic);font-family:var(--display);font-size:2rem;color:var(--accent);display:block;line-height:1;margin-bottom:10px}
.step h3{font-size:1.05rem}
.step p{color:var(--muted);font-size:.93rem;margin-top:6px}

.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:16px;overflow:hidden}
.case{background:var(--surface);padding:24px;display:grid;gap:8px;align-content:start;min-width:0}
.case .tag{font-size:.75rem;font-weight:600;color:var(--accent)}
.case h3{font-size:1.1rem}
.case p{color:var(--muted);font-size:.95rem}
.case q{display:block;background:var(--bubble);color:var(--bubble-ink);border-radius:12px 12px 12px 4px;padding:10px 12px;font-size:.88rem;quotes:none;margin-top:4px}

.faq{display:grid;gap:10px;max-width:820px}
details{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:16px 20px}
summary{font-weight:600;cursor:pointer}
details p{color:var(--muted);margin-top:10px}

.contact{background:var(--band);color:#fff;border-radius:22px;padding:44px;display:grid;grid-template-columns:1fr 1fr;gap:40px}
.contact > *{min-width:0}
.contact h2{font-size:clamp(1.6rem,3.5vw,2.3rem)}
.contact p{color:var(--band-muted);margin-top:12px}
.phone{display:flex;align-items:center;gap:12px;margin-top:22px;flex-wrap:wrap}
.phone strong{font-family:var(--display);font-size:1.6rem;direction:ltr;user-select:all;font-variant-numeric:tabular-nums}
.copy{background:rgba(255,255,255,.15);color:#fff;border:1px solid rgba(255,255,255,.3);border-radius:999px;padding:6px 14px;font:500 .9rem var(--body);cursor:pointer}
form{display:grid;gap:12px}
label{font-size:.85rem;color:var(--band-muted);display:grid;gap:4px}
input,select,textarea{font:inherit;padding:11px 14px;border-radius:10px;border:1px solid rgba(255,255,255,.25);background:rgba(255,255,255,.08);color:#fff}
select option{color:#161616}
textarea{min-height:80px;resize:vertical}
.form-msg{font-size:.9rem;color:#FF9AA2}

footer{padding-block:32px;color:var(--muted);font-size:.9rem;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}

@media (max-width:960px){
  .hero,.contact,.compare{grid-template-columns:1fr}
  .steps{grid-template-columns:repeat(2,1fr)}
  .cases{grid-template-columns:repeat(2,1fr)}
  .nav ul{display:none}
}
@media (max-width:540px){
  .steps,.cases{grid-template-columns:1fr}
  .contact,.col{padding:24px}
  .hero{padding-block:40px}
}
@media (prefers-reduced-motion:no-preference){
  .thread > *{animation:pop .5s ease-out both}
  .thread > *:nth-child(2){animation-delay:.25s}.thread > *:nth-child(3){animation-delay:.5s}
  @keyframes pop{from{transform:translateY(8px)}to{transform:none}}
}


.nav-end{display:flex;align-items:center;gap:10px}
.lang{position:relative;border:0!important;padding:0!important;background:none!important;border-radius:0!important}
.lang summary{list-style:none;cursor:pointer;display:inline-flex;align-items:center;gap:6px;padding:9px 14px;border:1.5px solid var(--line);border-radius:999px;font-weight:600;font-size:.9rem;background:var(--surface)}
.lang summary::-webkit-details-marker{display:none}
.lang summary svg{width:16px;height:16px;flex:none}
.lang ul{position:absolute;inset-inline-end:0;top:calc(100% + 6px);z-index:20;list-style:none;margin:0;padding:6px;min-width:190px;background:var(--surface);border:1px solid var(--line);border-radius:12px;box-shadow:0 14px 30px -18px rgba(0,0,0,.4);display:none;gap:2px}
.lang[open] ul{display:grid!important}
.lang li a{display:block;padding:8px 12px;border-radius:8px;text-decoration:none}
.lang li a:hover,.lang li a[aria-current]{background:var(--teal-soft)}
.lang li a[aria-current]{font-weight:700;color:var(--accent)}
html:not([lang=ar]) .step::before{content:counter(s)}
html[lang=ur]{--body:"Noto Naskh Arabic","Tajawal",Tahoma,sans-serif}
html[lang=ur] body{line-height:2}
html[lang=tr]{--body:"Noto Sans","Segoe UI",system-ui,sans-serif}
@media (max-width:520px){.nav .btn{display:none}}